Group Created with Sketch.
Volume 26 No. 7
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Bottoms Up: NFL Relaxing Alcohol Sponsorship Policy This Season

Beer brands who partner with teams will be able to use images of players to market their products Photo: GETTY IMAGES The NFL is "rolling out new guidelines for its alcohol sponsorship policy, easing restrictions on the use of team and player likeness in ads for beer, distilled spirits an...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...