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Volume 26 No. 43
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Deep Dish Live! From The Intersport Brand Engagement Summit

SBJ’s Abe Madkour and Terry Lefton, and Intersport’s Charlie Besser and Brian Graybill, this morning had a fun and energetic discussion on the issues facing sports marketers today. They touched on the biggest topics from day one of the conference, and delved into issues such as what’s hot in the sponsorship/engagement space, what’s changing in sports marketing, what content is working for brand marketers and what are the measures and metrics that matter most.