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Volume 25 No. 194
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Younger Audiences Crave ESPN-Affiliated Snapchat Channels

ESPN is "betting more on Snapchat" than ever before despite other publishers like the N.Y. Times and Bleacher Report having "paused their channels," according to Kerry Flynn of DIGIDAY. For ESPN, producing shows on Snapchat "aligns with their digital strategy of meeting sports fans in places they a...

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