Group Created with Sketch.
Volume 26 No. 51
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Koepka, Agent Take Unique Approach To Marketing Strategy

Koepka has primary endorsement deals with Nike, Michelob Ultra, NetJets, Rolex, BMW and Infor
Photo: GETTY IMAGES

Brooks Koepka's agent Blake Smith insists that he is one of the most highly compensated golfers in the world, but his strategy for Koepka is "not to publicize" what he earns from endorsements, according to Tom D'Angelo of the PALM BEACH POST. Koepka does not appear on any lists when it comes to his earnings off the course, and Hambric Sports' Blake Smith said that this is "by design." D'Angelo noted Koepka has "primary endorsement deals with Nike, Michelob Ultra, NetJets, Rolex, BMW and Infor." Nike recently "erected a billboard in Manhattan" to celebrate Koepka winning the PGA Championship for the second year in a row, which said, "It's only crazy until you do it -- again, again, and again." Following his victory at Bethpage Black, Koepka "posted a photo of himself holding the Wanamaker Trophy while standing in front of a jet." He posted, "She's coming home safely," while thanking NetJets. In an '18 study, Koepka's Q Score was "tied for seventh among golfers with a 31," trailing the likes of Phil Mickelson (45), Tiger Woods (38) and Jordan Spieth (37). However, Koepka's social media brand is "growing at a fast rate." In the three days following his PGA Championship win, Koepka's Instagram page "generated 300,000 engagements (likes and comments), five times more than any other player on tour" (PALM BEACH POST, 5/26).