Menu
Media

What Will Impact Be Of Non-Rated Toronto Market In NBA Finals?

The Raptors shattered the NBA's Canadian television audience record for their decisive Game 6 winNBAE/GETTY IMAGES

The Raptors' presence in the NBA Finals means that ABC for the first time will not have the benefit of two home markets as Toronto is not counted by Nieslen, and that "could have a big impact on all of the constituent shareholders that are around the NBA and sponsors and advertisers," according to CNBC's Andrew Ross Sorkin. The N.Y. Times' Ed Lee said just because Nielsen does not count the Toronto market "doesn't mean that people aren't watching it." Lee: "People in Canada are watching these things. Your brand message ultimately gets across" ("Squawk Box," CNBC, 5/28). The CP reported the Raptors "shattered the NBA's Canadian television audience record" during the decisive Eastern Conference Finals Game 6. Sportsnet said that an "average of 3.1 million viewers tuned in" for Raptors-Bucks on Saturday night. That is "well above the previous mark" of 2.2 million set during Raptors-76ers Game 7 in the second round. Sportsnet's three games shown during the Eastern Conference Finals had a "series average of 2.1 million viewers," a 77% increase from the Raptors' conference finals appearance in '16 (CP, 5/27).

THE NATURAL: In Boston, Gary Washburn wrote it should "serve as no surprise" that former NBAer Kendrick Perkins' "straight-shooting and deadpan style would fit naturally in television." For the past few months, Perkins has been "making the television tours, offering his takes on all things NBA, taking his first transition step after retirement." Perkins "never bites his tongue" and he "gives the kind of advice that many players need, even though it's not something they may want to hear" (BOSTON GLOBE, 5/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/28/Media/NBA-TV.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/28/Media/NBA-TV.aspx

CLOSE