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Volume 25 No. 194
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WNBA Begins Season Hopeful Of Finding Sustainable Business Model

Renewed promotional efforts will be a significant part of the WNBA's strategy in '19 Photo: NBAE/GETTY IMAGES The WNBA has "come a long way" as it prepares to begin its 23rd season on Friday, but the league has "reached a crucial moment" in developing its business model, according to Hele...

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