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Volume 26 No. 4
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Anheuser-Busch InBev Wins Sports Sponsor Of The Year

A new sponsorship model from A-B InBev increased activations with its teams and leagues eight times over Photo: MARC BRYAN-BROWN A-B InBev began last year with the goal of changing the sports sponsorship industry. Last night, it won Sponsor of the Year at the Sports Business Awards in rec...

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