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Volume 26 No. 64
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Wasserman Wins Best in Corporate Consulting At SBAs

Before yesterday, Wasserman had never before won a Sports Business Award in the corporate consulting category. “I was beginning to feel like Susan Lucci,” said Wasserman President of Brands & Properties Elizabeth Lindsey, who had nine employees with her while accepting. Highlights this year for Wasserman, which won for Best in Corporate Consulting Marketing and Client Services, included two huge new client wins in Wells Fargo and AT&T, and it helped introduce Samsung into the world of esports in '18. However, Lindsey credited integration across the agency for its success. “Our activation team, our measurement capabilities, our data and analytics, our strategy and execution -- those are all things every corporate sponsor is asking for,” she said.