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Marketing and Sponsorship

J.J. Watt Films "Commercial" For Student-Created Product

Texans DE J.J. Watt "came through with a commercial" for a Houston-area elementary school student who created a product called Energy Chips as part of a class project, according to Matt Young of the HOUSTON CHRONICLE. The student designed a bag for the chips and had Watt "endorsing the mock product." Shortly after the teacher posted the student's project on Twitter, Watt and Texans WR Will Fuller shot a video supporting Energy Chips, with Watt even holding a "mock bag of chips that looked remarkably like the student's drawing." Watt "stuck to the wording on the student's project, which specifically said Energy Chips give you the energy you need all day and keep Watt hype" (HOUSTONCHRONICLE.com, 5/21). Watt yesterday posted the video to his Twitter account and wrote, "Had a couple extra minutes during lunch break today, so I figured maybe this would help boost his grade on the project. I also brought on a second endorser, but we need to work on his script a bit" (TWITTER.com, 5/21).

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