The team will implement an average increase of 2.4% and no fan will experience more than a 5% differenceGETTY IMAGES
The Sabres have raised season-ticket prices "after a season in which their playoff drought reached an NHL-worst eight seasons," according to Lance Lysowski of the BUFFALO NEWS. Rather than a "blanket increase for all season-ticket holders, the Sabres used an analytic approach to determine how much each fan will pay" in '19-20. Their ticket operations department's research "resulted in an average increase of 2.4% and no fan will experience more than a 5% difference." The Sabres set the price by "determining which factors have the greatest impact on ticket renewals, including seniority, price level, seat location and team performance." The new approach is "designed to maximize renewals without pricing people out of KeyBank Center." Research showed the Sabres which fans would be "more sensitive to price increases, and the ticket operations staff then determined which seats and sections are the most valuable." Factors that determine the value of a seat or section include "whether the fan is on the side of the ice the Sabres shoot at in the first and third periods" (BUFFALO NEWS, 5/22).
