Menu
Facilities

Complexity Gaming Opens State-Of-The-Art HQ At The Star In Frisco

At the facility, glass doors give way to a public space complete with a bar where fans can gameCOMPLEXITY

Esports organization Complexity Gaming officially opened its new HQ at The Star in Frisco, as it "seeks to push the boundaries of video gaming and change attitudes about an industry trying to tap its mainstream entertainment potential," according to Dom DiFurio of the DALLAS MORNING NEWS. Cowboys Owner Jerry Jones and real estate investor John Goff, who own a controlling stake of Complexity, "made an eye-popping seven-figure investment in the new space," which will be called the GameStop Performance Center. The ownership group has "birthed a vision of what esports teams could look like if they had the resources afforded to traditional sports leagues." At the facility, glass doors "give way to a sleek public space complete with desktop gaming rigs and a bar where fans can game." There is also a "semi-private portion of the center designed for the pros on Complexity's roster." The pro side contains "several training rooms intended to mimic the audience and conditions players encounter on the competition stage, as well as a room in which players can exercise their reaction speeds and minds." The Jones family sees the investment in the space as "one that will help them reach a younger audience that's been harder to tap into with traditional sports franchises" (DALLAS MORNING NEWS, 5/21).

MULTI-USE FACILITY: SPORTS BUSINESS JOURNAL's Adam Stern notes Complexity will hold some "smaller-scale competitions at the venue," but it is "not intending to hold large-scale tournaments there." Complexity Founder & CEO Jason Lake said that the team is "working with local universities that have esports programs to bring their players in to train." Complexity also has a "new relationship with Kobe Bryant's Mamba Sports Academy, an athlete training center" (SPORTS BUSINESS JOURNAL, 5/20 issue).

For more coverage of the business of esports, visit our partners, esportsobserver.com.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/21/Facilities/Complexity-HQ.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/21/Facilities/Complexity-HQ.aspx

CLOSE