There are no set plans for what the exact design or wording of a potential sign in the lower bowl would beGETTY IMAGES
The Steelers are "advancing a plan to spell out Heinz Field or some other name in the lower bowl" of the stadium, but first the team will have to "win the approval of the Pittsburgh Zoning Board of Adjustment after the city’s zoning administrator sacked the plan," according to Mark Belko of the PITTSBURGH POST-GAZETTE. The zoning board said that the Steelers' proposal "amounted to a type of sign prohibited under the law because of its size." The Steelers will "go before the zoning board next week to make their case." The team is "arguing that any name it adds to the bowl constitutes an 'interior sign' exempt from requirements regarding location and size." Under the code, signs on the "inside of the buildings or other structures, designed not to be seen from the exterior of such buildings or structures shall be permitted in any district with unlimited size and interior location.” The Steelers "believe the sign falls under that category 'because it’s inside Heinz Field.'" Heinz Field Corporate Communications Manager Nick Sero said there are “no set plans for what the exact design or wording” of the sign would be. The rendering that the team provided to the zoning board "shows a generic 'ABCDE Field' spelled out in the lower bowl at the north end of the stadium." The decision to "try to embed a sign in the seating" comes as the Steelers’ agreement for the naming rights to the stadium is nearing the "end of its 20-year term" (PITTSBURGH POST-GAZETTE, 5/17).
