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Marketing and Sponsorship

Marketplace Roundup

M&M's will promote a new line of chocolate with a Hazelnut Spread paint scheme starting with Saturday's Monster Energy NASCAR All-Star Race in Charlotte. The paint scheme on Joe Gibbs Racing's No. 18 driven by Kyle Busch will also run at Pocono, Michigan, Sonoma, Watkins Glen and Indianapolis (Adam Stern, THE DAILY).

COOL SHADES: Eyewear manufacturer Safilo Group and David Beckham signed a "global 10-year licensing agreement for the production and distribution of sunglasses and prescription glasses under the David Beckham moniker," with the first collection set to launch in January (WWD.com, 5/14).

A GOOD CAUSE: Bills QB Josh Allen was "part of a design team that met" yesterday in Buffalo to "develop a New Era Cap that will be sold this fall as a fundraiser" for the Oishei Children's Hospital. Final approval for the design of the hat, which is "expected to be unveiled in the fall, went to 11-year-old Marilla resident Beau Barnard" (BUFFALO NEWS, 5/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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