Music Festival At AT&T Stadium Falls Well Short Of Expectations
AT&T Stadium over the weekend hosted Kaaboo Texas, a three-day "'luxury music festival' ... that seemed to cater to an older, less hip crowd," and was "disappointing in almost every possible way," according to Jeremy Hallock of the Ft. Worth STAR-TELEGRAM. Kaaboo’s inaugural event in Texas was "overpriced and disorganized." Daily attendance numbers for the festival are not available yet, but Friday and Sunday "seemed to have particularly small crowds." Noticeably more people "showed up on Saturday, but attendance was never anywhere near capacity." With "better organization, AT&T Stadium could be a fabulous place for a music festival, if it can find one worth attending" (Ft. Worth STAR-TELEGRAM, 5/14). In Dallas, Kelly Dearmore wrote the 100,000-seat AT&T Stadium during the festival was "seemingly empty." The event "wasn't intimate," it was "pretty awkward, actually." The festival had a "dogged approach to the upscale good life." Large, gated VIP sections, "complete with green turf carpeting, took up an entire half of the main viewing areas directly in front of each stage." That created an "off-putting dynamic where the general admission side was far more crowded" than the "relatively empty VIP sections" (DALLASNEWS.com, 5/13).