Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

Discovery Buying Golf Digest From Condé Nast For $30M

Discovery is buying Golf Digest from Condé Nast for an estimated $30M, "expanding its reach beyond its golf-streaming sweet spot," according to sources cited by Keith Kelly of the N.Y. POST. Discovery is "suddenly swinging a big club in global golf" after it signed a deal to carry PGA Tour events outside the U.S. and started GolfTV. The $30M price tag is a fraction of the estimated $430M that Condé Nast "paid to buy the monthly magazine and several smaller titles" from the N.Y. Times back in '90 (N.Y. POST, 5/13). VARIETY's Todd Spangler notes Discovery said that it will "weave Golf Digest’s business into the programmer’s GolfTV streaming-video division." Discovery added that it will "retain Golf Digest’s editorial team," led by Editor-In-Chief Jerry Tarde, who also will "become Global Head of Strategy and Content for Discovery Golf." Golf Digest’s ad sales team will be "phased out," as Discovery and the PGA Tour are "expanding their pact with a new content and sales relationship in the U.S., which will include managing Golf Digest’s advertising and marketing organizations." Discovery said that it "plans to boost Golf Digest’s presence outside the U.S. to grow its digital ad sales." Golf Digest will "continue to publish a U.S. monthly print magazine and Discovery will assume the global licenses for editions in nearly 70 countries" (VARIETY.com, 5/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/13/Media/Golf-Digest.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/05/13/Media/Golf-Digest.aspx

CLOSE