Allegiant already has deals with other Las Vegas teams, including the Golden KnightsGETTY IMAGES
Las Vegas-based Allegiant Air submitted a trademark filing for "Allegiant Stadium" on March 29, but the airline said that the move is "not tied" to the naming rights for the under-construction Raiders stadium there, according to a front-page piece by Mick Akers of the LAS VEGAS REVIEW-JOURNAL. However, Allegiant "did confirm it has had talks with the Raiders about sponsorship opportunities." The airline in a statement said of the trademark filing, "It's an extra layer of protection for our brand." Raiders President Marc Badain confirmed that Allegiant and the team had "conversations regarding sponsorship opportunities tied to the stadium." But he said that the naming-rights process "is ongoing." Allegiant's logo is "featured on the ice" at T-Mobile Arena, and there is a multiyear partnership with the Golden Knights designating Allegiant as the team's official domestic airline partner. Meanwhile, Gemini Sports Group President Rob Yowell, a longtime naming-rights consultant, said that Allegiant "could possibly rearrange some financials to make the deal happen" with the Raiders. But he "doubted it would pony up" the approximately $25M per year for 20 years that he "heard was the asking price for the Las Vegas stadium" (LAS VEGAS REVIEW-JOURNAL, 5/8).
