Group Created with Sketch.
Volume 26 No. 89
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Puma Celebrates 10th Anniversary Of Usain Bolt Record With Flipbook

Puma has "created an anniversary book" to commemorate Usain Bolt setting the world record for the 100-meter dash 10 years ago, according to I-Hsien Sherwood of AD AGE. "The 9’58 Biography" -- named after Bolt's record time -- is a 224-page softcover that "describes the most important events of his life, from his childhood to training to Olympic medals." The book "hides another homage -- turn it sideways and it becomes a flip book." The animated Bolt, over 224 frames, "runs the race just as he did -- crouched, then with a slight hunch, straightening near the end before turning his head to watch the clock as he crosses the line." Each page is also "marked with the exact time at that point in the race." Puma, BETC, São Paulo, and Havas agency Versão Beta "surprised Bolt with the book at the launch of the brand’s Hybrid NX shoe in Brazil." Seventy other athletes and influencers at the event also "received copies to share on social media" (ADAGE.com, 5/6).