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Marketing and Sponsorship

Pre-NFL Draft Event Helps Players Grow Marketing Opportunities

Companies and brands spent "spent roughly five minutes with 20 of the most marketable future NFL stars at The Marketing Arm's Chosen event" ahead of the NFL Draft, and an "evening of old-fashioned speed dating ignited potentially fruitful relationships," according to Jameson Fleming of ADWEEK. Many of the dozen brands involved are TMA and Omnicom clients, including Hyundai, Nike, Skittles, DirecTV, Mars Petcare, Pizza Hut and P&G. TMA CEO of Entertainment Jeff Chown said that the agency "created the event, which is now in its second year, because it connects over 300 athletes with brands each year." During the event, brands "revealed to the players what they're looking for in endorsers and also shared tips on how companies should choose and use athletes to market their products to the next generation of consumers." Athletes and marketers at the event "agreed that players need to be educated about representing a brand." Chown said that players "don't understand how rigorous the process is partly because the NFL provides training for finances and other life skills, but not for brand relationships" (ADWEEK, 5/6 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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