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Audience Analysis: Breaking Down The Record NFL Draft Numbers

The NFL Draft this year had record viewership across three days of coverage. But what did the breakdown look like? The first round on Thursday across all three networks was down 2%, as there was more intrigue around top picks last year, especially at the QB position. There also were two N.Y. teams picking in the top three last year. It was Friday night and Saturday this year that helped the overall rebound. Rounds 2-3 across ABC, ESPN, ESPN2 and NFL Network were up 9% compared to what Fox, ESPN, ESPN2 and NFL Net drew last year. Then there was an 8% uptick on Saturday afternoon (ABC, ESPN, NFL Net both years). Looking at each network individually, ABC’s big uptick (22%) over Fox for the first round helped keep things close after both ESPN and NFL Net were down big compared to '18. ABC kept that momentum going, up 32% for Friday night compared to Fox, and up 19% compared to itself for Saturday. ESPN rebounded after Thursday night, as the cable net saw a 27% gain on Friday night and a 1% uptick Saturday. NFL Network was again down on Friday night (-4%), but saw a 6% gain for Saturday.

GAME OF COMPS: HBO reported that Sunday night’s “Game of Thrones” episode drew 17.8 million viewers, but that includes the premiere, an encore airing and any streaming. Given the nature of TV viewing habits, an extended audience window like that for a scripted show likely makes sense. But how does that figure compare to some live sporting events (TV-only figures)? Looking at the ’18 NFL regular season, none of ESPN’s “MNF” games topped that “GoT” figure. For NBC, 16 of 19 “SNF” telecasts topped the “GoT” number, while Fox saw one “TNF” game beat out the Battle of Winterfell. For college football, CBS’ SEC Championship game in December with Alabama and Georgia was right with “GoT,” as that game drew 17.5 million viewers. Last month, CBS drew 19.6 million viewers for the Virginia-Texas Tech NCAA hoops title game. Meanwhile, Fox Sports' Michael Mulvihill yesterday on Twitter noted that among the 50 most-watched Shows of the '18-19 TV season to date, 44 are live sports events, five are live non-sports special events and one is the reality show that aired after the Super Bowl.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Western Conference Semifinals:
Rockets-Warriors: Game 1
4/28
ABC
3:24-6:16pm
4.5
7,256
NFL Draft: Round 1
4/25
ESPN
8:00pm-12:00am
3.0
5,015
NFL Draft: Round 1
4/25
ABC
8:00-11:58pm
3.0
4,564
Monster Energy NASCAR Cup Series:
Geico 500 (Talladega)
4/28
Fox
2:15-5:45pm
2.8
4,521
NBA Eastern Conference Semifinals:
Celtics-Bucks: Game 1
4/28
ABC
1:00-3:24pm
2.8
4,201
NBA Western Conference First Round:
Warriors-Clippers: Game 5
4/24
TNT
10:38pm-1:15am
2.6
4,137
NBA Western Conference First Round:
Warriors-Clippers: Game 6
4/26
ESPN
10:00pm-12:43am
2.4
3,713
NBA Western Conference First Round:
Nuggets-Spurs: Game 7
4/27
TNT
10:02pm-12:41am
2.2
3,492
NBA Western Conference First Round:
Rockets-Jazz: Game 5
4/24
TNT
8:09-10:38pm
2.2
3,404
NBA Western Conference First Round:
Trail Blazers-Thunder: Game 5
4/23
TNT
10:38pm-1:09am
2.0
3,152
NBA Eastern Conference Semifinals:
76ers-Raptors: Game 1
4/27
TNT
7:30-10:02pm
2.0
3,075
NBA Western Conference First Round:
Rockets-Jazz: Game 4
4/22
TNT
10:47pm-1:16am
2.0
2,996
NHL Eastern Conference Semifinals:
Blue Jackets-Bruins: Game 2
4/27
NBC
8:08pm-12:11am
1.7
2,852
NBA Eastern Conference First Round:
Bucks-Pistons: Game 4
4/22
TNT
8:08-10:47pm
1.9
2,835
NFL Draft: Rounds 2-3
4/26
ABC
7:00-11:27pm
1.7
2,588
NFL Draft: Rounds 2-3
4/26
ESPN
7:00-10:00pm
1.8
2,587
PGA Tour: Zurich Classic of New Orleans: Final Round
4/28
CBS
3:00-6:00pm
1.0
1,462
NHL Western Conference Semifinals:
Stars-Blues: Game 2
4/27
NBC
3:15-6:15pm
0.9
1,390
NHL Eastern Conference Semifinals:
Hurricanes-Islanders: Game 2
4/28
NBC
3:12-6:00pm
0.9
1,383
"NBA Countdown"
4/28
ABC
12:30-1:00pm
0.9
1,315
NFL Draft: Rounds 4-7
4/27
ABC
12:00-6:26pm
0.9
1,198
PGA Tour: Zurich Classic of New Orleans: Third Round
4/27
CBS
3:00-6:00pm
0.8
1,194
Liga MX: Leon-Chivas
4/27
Univision
10:02pm-12:07am
0.6
1,138
Liga MX: Santos Laguna-Club America
4/27
Univision
7:55-10:02pm
0.5
886
Monster Energy NASCAR Cup Series qualifying
4/27
Fox
4:30-6:15pm
0.6
877
PBR (Columbus)
4/28
CBS
1:00-2:00pm
0.6
849
EPL: Newcastle-Brighton
4/27
NBC
12:30-2:30pm
0.4
595
Polo: U.S. Open Championship (taped)
4/28
CBS
2:00-3:00pm
0.4
556
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Audience Analysis

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