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Marketing and Sponsorship

Marketplace Roundup

USA Triathlon and USA Cycling have created a joint membership, offering a combined membership for $99, about 25% cheaper than buying them separately. Along with the combo membership, the two NGBs will collaborate on promotional and educational programs for participants in both sports, and create content designed for those who wish to cross over (Ben Fischer, THE DAILY).

MANAGER OF MANY TALENTS: In Chicago, Paul Sullivan notes Cubs manager Joe Maddon is "starting so many ventures -- including the beer, a family pasta sauce and a soon-to-be-open restaurant with his name attached -- without knowing if he'll be managing in Chicago after this season." Maddon is a "celebrity manager, and he's using that status to help fund his charitable foundation, Respect 90," which is a "laudable effort." Maddon said that he "wants to return" to the Cubs beyond this season, but with regard to his new projects, he "doesn't think it should matter if he's here or not" (CHICAGO TRIBUNE, 4/25).

HAND-ME-DOWNS: Saints coach Sean Payton said that his "shoe collection has improved in the past year" since Saints WR Michael Thomas signed a deal with Jordan Brand. Payton said that both he and Thomas "wear size 13 shoes, and that similarity has helped the coach be the recipient of some impressive gifts." Payton: "He's got a pretty good shoe deal, different than any coaches have" (NOLA.com, 4/23).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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