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Volume 26 No. 5
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Audience Analysis: Finale Down For Hilton Head PGA Tour Event

The big audience gains for The Masters did not spill over to last weekend’s PGA Tour event in South Carolina. CBS drew 2.6 million viewers for the final round of the RBC Heritage on Sunday, which saw C.T. Pan win by one stroke over Matt Kuchar. Last year, rain caused the final round to be aired on tape delay, but CBS still drew 2.9 million viewers for that telecast. Sotashi Kodaira defeated Si Woo Kim in a playoff at the Hilton Head event last year.

The chart below lists final audience figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Western Conference First Round:
Warriors-Clippers: Game 4
4/21
ABC
3:38-6:17pm
3.8
6,294
NBA Eastern Conference First Round:
Celtics-Pacers: Game 4
4/21
ABC
1:00-3:38pm
2.4
3,837
NBA Western Conference First Round:
Trail Blazers-Thunder: Game 4
4/21
TNT
9:38pm-12:09am
2.3
3,744
NBA Western Conference First Round:
Warriors-Clippers: Game 3
4/18
TNT
10:45pm-1:26am
2.2
3,356
NBA Western Conference First Round:
Rockets-Jazz: Game 3
4/20
ESPN
10:39pm-1:26am
1.9
3,193
NBA Eastern Conference First Round:
76ers-Nets: Game 3
4/18
TNT
8:09-10:45pm
1.9
2,955
NBA Eastern Conference First Round:
76ers-Nets: Game 2
4/15
TNT
8:09-10:43pm
1.8
2,874
NBA Western Conference First Round:
Clippers-Warriors: Game 2
4/15
TNT
10:43pm-1:34am
1.9
2,801
NBA Western Conference First Round:
Nuggets-Spurs: Game 4
4/20
TNT
5:38-8:07pm
1.8
2,781
NBA Eastern Conference First Round:
Celtics-Pacers: Game 3
4/19
ABC
8:30-11:00pm
1.7
2,717
NBA Eastern Conference First Round:
Raptors-Magic: Game 4
4/21
TNT
7:08-9:38pm
1.6
2,693
NBA Western Conference First Round:
Trail Blazers-Thunder: Game 2
4/16
TNT
10:38pm-1:16am
1.7
2,623
NBA Western Conference First Round:
Jazz-Rockets: Game 2
4/17
TNT
9:39pm-12:03am
1.7
2,603
PGA Tour: RBC Heritage: Final Round
4/21
CBS
3:00-6:15pm
1.6
2,601
"NBA Countdown"
4/19
ABC
8:00-8:30pm
1.4
2,172
PGA Tour: RBC Heritage: Third Round
4/20
CBS
3:00-6:30pm
1.4
2,028
NHL Eastern Conference First Round:
Bruins-Maple Leafs: Game 6
4/21
NBC
3:00-6:00pm
1.0
1,805
NHL Eastern Conference First Round:
Capitals-Hurricanes: Game 5
4/20
NBC
8:10-11:02pm
0.9
1,555
NHL Western Conference First Round:
Stars-Predators: Game 5
4/20
NBC
3:12-6:00pm
0.8
1,159
Beverly Hills Dog Show (taped)
4/21
NBC
1:00-3:00pm
0.7
1,089
Premier Boxing Champions:
Danny Garcia d. Adrian Granados
4/20
Fox
8:00-10:14pm
0.7
1,082
"NBA Countdown"
4/21
ABC
12:30-1:00pm
0.7
1030
Liga MX: Puebla-Chivas
4/20
Univision
10:02pm-12:25am
0.5
942
Liga MX: UNAM Pumas-Cruz Azul
4/20
Univision
7:55-10:02pm
0.4
812
EPL: Southampton-Newcastle
4/20
NBC
12:30-2:30pm
0.5
689
"World of X Games"
4/20
ABC
2:00-3:00pm
0.4
532
"SportsCenter: NFL Draft Special"
4/20
ABC
3:00-4:30pm
0.4
510
"The Draft: Featured"
4/20
ABC
4:30-5:00pm
0.3
476
Download the
Audience Analysis