AD AGE's Alexandra Jardine noted Fox Sports is teaming up with the USWNT for a "series of new TV ads" ahead of this summer's FIFA Women's World Cup in France. The launch spot "focuses on the fierceness of the team and their 'Goliath' mentality, ending with the tagline: 'All Eyes on US.'" Wieden+Kennedy, N.Y., created the spots, which "started to roll out this weekend" (ADAGE.com, 4/23).
CRACK OPEN A PACK: New Belgium Brewing is "set to release a new beer at some point in the near future named 'Old Tuffy,'" in collaboration with N.C. State. The beer will "feature the old version of the 'Strutting Wolf' logo" on 19.2-ounce cans. The beer is set to be "available in 12-ounce cans and kegs when the beer is released to the public" (247SPORTS.com, 4/23).
BITTERSWEET: Tigers 1B Miguel Cabrera's candy company Bitbits, which was officially launched in '16, has "melted down into dueling lawsuits." It appears that Cabrera's Miggy Foods is "no longer in operation." While its website is still "live, it hasn't updated in more than a year and nobody answered the phone number listed; the social media accounts also are idle," with the last post on Instagram coming in July '17. The Bitbits candies "don't appear to be available anymore, not even on Amazon" (DETROITNEWS.com, 4/22).