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Volume 26 No. 204
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Mavericks See Big TV Ratings Uptick With Doncic Arrival, Dirk Departure

Late-season interest in the final games of Nowitzki's career likely spiked ratings down the stretch
Photo: NBAE/GETTY IMAGES
Late-season interest in the final games of Nowitzki's career likely spiked ratings down the stretch
Photo: NBAE/GETTY IMAGES
Late-season interest in the final games of Nowitzki's career likely spiked ratings down the stretch
Photo: NBAE/GETTY IMAGES

The Mavericks "enjoyed the highest regional TV ratings surge" in the NBA this season, with an 86% uptick from last season on FS Southwest, according to Brad Townsend of the DALLAS MORNING NEWS. Mavericks games on FSSW averaged a 1.3 rating, up from a 0.7 last year, and the numbers are a "reflection of local excitement generated by the addition and play of rookie Luka Doncic, as well as late-season interest in the final games of Dirk Nowitzki's illustrious 21-season career." Mavericks games were also "among the most highly watched in the NBA among international viewers." NBA League Pass international subscriptions were "up 21% this season, with Denver (41%) and Dallas (34%) leading the way in year-over-year unique viewer growth" (DALLAS MORNING NEWS, 4/23).