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Marketing and Sponsorship

Marketplace Roundup

In Philadelphia, Jeff Blumenthal noted law firm Cozen O'Connor signed golfer Jason Kokrak to a one-year shirt sponsorship deal "with a Cozen option that includes performance-based incentives." Cozen O’Connor CEO Michael Heller said that the deal is a "similar arrangement to the one signed with William McGirt, a shirt sponsorship in which Kokrak will wear a shirt with Cozen’s logo emblazoned on the left side of his chest in every tournament," starting with the PGA Tour RBC Heritage in Hilton Head, S.C. this weekend. He will also "participate in client events and meet and greets" (BIZJOURNALS.com, 4/18).

SPORT YOUR SQUAD: Michigan has unveiled four state license plates "featuring the logos" of Detroit's pro teams. As with other "special cause license plates, $25 of the $35 purchase fee and the entire $10 renewal fee each year will go toward one of the four team foundations: Detroit Lions Charities, Detroit Pistons Foundation, Detroit Red Wings Foundation, and Detroit Tigers Foundation." The specialized plates "can be used only on passenger cars, pickups, vans and motor homes" (DETROIT FREE PRESS, 4/17).

WAKE UP: Dodgers P Walker Buehler and Rockies SS Trevor Story star in a new spot for High Brew Coffee, as part of the Austin-based brand's "Brought Together High Brew" campaign. Buehler and Story will also be visible in various point of sale ads wherever High Brew Coffee is sold (High Brew).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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