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Volume 25 No. 214
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Nike Aiming To Boost U.S. Sales By Investing More In Women's Business

Nike hopes partnerships like its one with the WNBA will help the brand cater more to women Photo: NBAE/GETTY IMAGES Nike is making a "bigger, bolder investment in women," and it is "using sports as one way to get to them," according to Lauren Thomas of Nike's work with the WNBA ...

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