Deltatre has developed a new research study projecting that more than $6.8B will be invested by global sports content distributors in OTT technology by ’21, representing 15% of their total budgets. The study also shows that $39 is a monthly cut-off point in what consumers are willing to spend for OTT-delivered sports content. The study, entitled “Where The Money Is Going: The Future of Sports Entertainment,” was developed through independently commissioned consumer research of U.S. and U.K. sports fans, interviews and analysis of more than 1.2 billion minutes of live OTT video powered by Deltatre. The research found that 20% of self-described sports fans pay nothing for sports content through password sharing with family and friends. Not surprisingly, there has been a huge lift in recent OTT consumption trends, with Deltratre-powered streaming video content showing a 53% boost in total minutes streamed and a 24% increase in the number of paying subscribers over the past year. “We have the benefit of a broad, aggregate view of the global market, and this is the start of what we intend to be regular research to help people think about the major trends coming into the space,” said Jeff Volk, Deltatre senior VP and head of business & revenues for the Americas.
