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Volume 26 No. 28
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Antetokounmpo Could Be Next Face Of NBA Despite Modest Attitude

Antetokounmpo has shown an engaging personality in interviews as his popularity has grown
Photo: NBAE/getty images

No one is "better suited to showcase the NBA's next generation" than Bucks F Giannis Antetokounmpo, though he "doesn't relish being a celebrity," according to Nancy Armour of USA TODAY. However, Antetokounmpo "isn't sullen about his growing stardom" and is "engaging in interviews, with a sly wit and wide, infectious smile." His commercial profile, "relatively small until now, is about to expand," with Nike set to "release his first signature shoe" during the NBA Playoffs. Antetokounmpo is an "object of almost universal affection," and Milwaukee's "most unexpected favorite son and the NBA's fast-rising star." Men and women, of "all races and ages, proudly wear his jersey -- home, road and city." Others are "clad in T-shirts with his name, or maybe just his number -- 34" (USA TODAY, 4/12).