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Volume 25 No. 213
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Turner, CBS See 9% Uptick For Men's NCAA Tournament Viewership

The NCAA men's basketball tournament saw a 9% increase in viewership this year across CBS, TBS, TNT, truTV and March Madness Live. The total audience delivery (TV+digital) was 10.9 million viewers, up from 10.0 million last year. Two years ago, the tourney had a TV-only average of 10.8 million view...

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