Menu
Marketing and Sponsorship

Wells Fargo Close To Extending PGA Tour Event Sponsorship

The Wells Fargo championship routinely sells out and is one of the top non-major PGA Tour eventsGETTY IMAGES

Wells Fargo remains "close to finalizing another five-year deal to keep its name" on the PGA Tour event that begins later this spring in Charlotte, according to Katherine Peralta of the CHARLOTTE OBSERVER. The renewal, first reported by the Charlotte Business Journal last month, would come at a "time of intense scrutiny of Wells Fargo, following a hectic past few years and its recent, sudden departure of CEO Tim Sloan." In the past, Wells Fargo has "removed its name from the tournament when it was dealing with internal issues, such as its merging with Charlotte-based Wachovia" in '09-10. The tournament "routinely sells out and has become one of the top events on the PGA Tour that’s not a major." Wells Fargo Regional President Kendall Alley said, "All the parties are positively inclined to move forward. We just have to get everything finalized. There’s nothing I see that can blow the deal up." Alley said that the "major detail to be worked out" as part of the sponsorship deal is "moving the tournament" in '21, since Quail Hollow Club will host the President’s Cup that fall (CHARLOTTE OBSERVER, 4/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/04/09/Marketing-and-Sponsorship/Wells-Fargo.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/04/09/Marketing-and-Sponsorship/Wells-Fargo.aspx

CLOSE