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ESPN's "Get Up" Ratings Continue To Climb, Beat Out Last Year's "SC"

Greenberg believes he and the rest of the Get Up team have become much more comfortable on setESPN IMAGES

It has now been a little over a year since ESPN launched "Get Up," and the net has seen "four straight months of increased average viewing time" in its morning slot, with the show in March beating "last year’s 'SportsCenter' audience by 7%," according to Jacob Feldman of SI.com. Get Up is still "not a runaway success story, but it’s something." A year in, the show’s "ultimate mission hasn’t changed." Host Mike Greenberg’s commitment remains firm and said he has "no intention of ever doing anything else.” Greenberg said of the show's transformation: "We've gotten to a place that we're pretty comfortable with what we want to do, which is the first step in this process. And now it's just a question of getting better at it. We're at that stage now where we're making little decisions as opposed to a big decision." He said of Get Up's initial reception, "I don’t know the exact amount of time but you should get exponentially better when you’re starting something. So when we started, a few months into it I think we were exponentially better and then a few months later we were even better." He said there has been a "logical evolution figuring out what fans want" and believes that "should continue to evolve." Greenberg: "I will be very disappointed if you come back in six months and the show is exactly the same. The needs of sports fans change that fast and social media has changed things so much that you have to be constantly adapting" (SI.com, 4/3).

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