Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Tech

Capitals Launching Augmented Reality Experience This Week

The Capitals are launching an augmented reality game this week, and the franchise says it is the first time an NHL team has put together an AR experience that includes an actual gameplay mode. The game, which is called Tilt The Ice, is played with a special coaster that the team will give out for free at its games tomorrow and on Saturday, as well as at surrounding bars during the week. When the coaster is scanned using the app AR8, gamers will trigger a 3D interactive rendering of a goaltender. By tilting the coaster left or right, the goalie moves -- the goal is to make as many saves as possible before the game concludes. The game, which was built by Balti Virtual, is sponsored by Bud Light, whose branding is featured prominently on both the coasters and within the AR experience. The Capitals will award prizes to the top scorers.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/04/03/Technology/Capitals.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/04/03/Technology/Capitals.aspx

CLOSE