The new line includes signature pieces from the brand’s collection, co-branded with logos of MLB teamsDKNY
DKNY Sport is "hoping to gain a foothold" with baseball fans by partnering with MLB on a "new apparel collection for women," according to Jean Palmieri of WOMEN'S WEAR DAILY. DKNY Sport x MLB is a line that "includes signature pieces from the brand’s collection co-branded with logos of the league’s teams." It will include a "sneaker dress, coach’s jacket, cropped hoodie and leggings stamped with team logos on the chest, back or on the legs." It will be "sold on the company’s web site as well as at Macy’s, select ballparks throughout the U.S. and the Fanatics network." DKNY and MLB will "host a two-hour interactive launch" event in N.Y. on Thursday to introduce the collection. DKNY’s entry into the licensed sports space is the "latest example of an aggressive push by Fanatics." Upscale product of this kind "tends to appeal to a different consumer base and allows fans to blend their appetite for designer and heritage brands with their affection for their favorite professional and college teams" (WWD.com, 3/25).
