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Digital Sports Media Audience Shows February Drop Off From '18

The digital sports media category in February showed audience retreats overall from the same month last year, when the Pyeonchang Games were ongoing. Monthly comScore rankings of multiplatform digital reach and consumption showed the sports category generated a cumulative audience of just shy of 183 million, down 3% from February '18. ESPN last month led the category with a reach figure of 83.4 million unique visitors, down from the more than 93 million the Yahoo Sports-NBC Sports Network attracted last February with NBC Sports' official Olympic rights, but still good enough for ESPN's best February total ever. ESPN last month also led the category in total consumption with 4.09 billion minutes, but Yahoo Sports and NBC Sports paced all entrants with a per user average of 50.2 minutes.

RANK
SITE
UNIQUES (000)
1
ESPN
83,447
2
CBS Sports*
65,284
3
Yahoo Sports-NBC Sports Network**
50,319
4
USA Today Sports Media Group***
47,417
5
Bleacher Report-Turner Sports Network^
43,779
6
NFL Internet Group
41,011
7
SB Nation
35,727
8
Minute Media^^
27,878
9
Sports Illustrated sites
26,491
10
MSN Sports
16,577
11
MLB
16,298
12
Deadspin.com
11,635
13
Fox Sports Digital
10,770
14
NESN
10,203
15
Fox News Sports
9,328

RANK
SITE
TOTAL TIME SPENT (MINUTES)
1
ESPN
4.09 billion
2
Yahoo Sports-NBC Sports Network**
2.53 billion
3
CBS Sports*
1.19 billion
4
Bleacher Report-Turner Sports Network^
1.17 billion
5
NFL Internet Group
1.13 billion
6
MSN Sports
470 million
7
Minute Media^^
432 million
8
USA Today Sports Media Group***
428 million
9
SB Nation
358 million
10
Sports Illustrated sites
173 million 

NOTES: * = Includes 247Sports.com, MaxPreps, and Scout Media. ** = Includes Rivals, Rotoworld, and FanDuel.  *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. ^ = Includes NBA.com, NCAA.com and WNBA.com. ^^ = Includes 90min, 12UP, DBLTap and The Spun.

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