AD AGE's Orla McCaffrey reported Dunkin' has "reunited with shoe brand Saucony to create a Dunkin'-inspired sneaker ahead of the Boston Marathon" on April 15. Saucony's Kinvara 10 shoes will "feature the signature Dunkin' lettering, and come in a package resembling a box of Dunkin' Munchkins." Additionally, "Boston" is "emblazoned on the back of the shoe." It is the "second year in a row Dunkin' and Saucony have worked on donut-inspired footwear" (ADAGE.com, 3/21).
DOUBLE VISION: Alex Rodriguez and his fiancée, Jennifer Lopez, have partnered with Australian sunglasses brand Quay to "design a line of men's and women's shades." The Quay x J.Lo collection is "comprised on six styles with multiple colorways." Meanwhile, the Rodriguez-designed collection "includes five men's styles in multiple colors" and retail for about $50-60 each. The pair "shot the campaign" for the new sunglasses in Miami (N.Y. POST, 3/21).
GAME CHANGER: Google unveiled a new service called Stadia that lets players "stream videogames from the cloud without needing pricey hardware -- an elusive feat that could change the way people buy and play games" (WALL STREET JOURNAL, 3/20).
