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Marketing and Sponsorship

Rocket League To Contain MLB-Licensed Downloadable Content

Game players can download a variety of MLB-themed content, including car "cap toppers"ROCKET LEAGUE

MLB has reached a licensing agreement with Rocket League, the vehicular soccer video game published by Psyonix. The deal involves a variety of MLB-themed premium licensed downloadable content in the game, including cap toppers, flags and player banners. The MLB Fan Pack for Rocket League will be sold beginning Monday for $2.99. Rocket League has built a loyal following blending gaming elements of both sports and racing. The deal, developed out of MLB’s Games & VR group led by Senior VP Jamie Leece, continues a push by the league to insert its brand and IP into other areas of pop culture.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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