Lyft Signs Deal For New Season Of Stephen Curry's YouTube Series
Unanimous Media, Warriors G Stephen Curry's production company, has signed a partnership agreement with transportation company Lyft to sponsor the second season of Curry's original YouTube series, "5 Minutes From Home." Financial details were not disclosed. The first season was viewed more than 21 million times across digital platforms. The second season, which includes five episodes, debuts today on Curry’s YouTube channel. In each episode, Curry is joined by a celebrity as he leaves Oracle Arena following a Warriors game to stop for a late-night meal at a local food truck in Oakland. This season's guests include 76ers C Joel Embiid, Gold Medal-winning U.S. swimmer Katie Ledecky, actor Daveed Diggs, rapper E-40 and Fortnite gamers Myth and Hamlinz. Curry drove around in an unmarked van during the first season, but he and his guests will be driven in a Lyft car this time around. The series is being co-produced by Lyft's original content arm, Lyft Entertainment.