Calgary Looks To Lock Up Sponsorship To Host X Games Events
Calgary could host additional X Games events in winter '20-22 if "corporate sponsorship can be secured to bring the event to the city," according to Colleen Schmidt of CTV NEWS CALGARY. Officials said that exclusive Canadian rights have been secured by Calgary to host X Games for a "minimum three-year run and the city is hoping to hold events" in '20, '21 and '22. Tourism Calgary said that it has been "working to bring X Games to the city for almost a decade," and the Alberta government has committed C$13.5M over the next three years to the project. Hosting concepts have been "approved for venues at Stampede Park and WinSport" (CALGARY.CTVNEWS.ca, 3/13). In Calgary, Ryan Rumbolt notes the city, through Tourism Calgary, will invest C$1.8M "per year for three years" to support the X Games. Tourism Calgary CEO Cindy Ady said that the organization hopes to "secure indefinite rights for the Winter X Games, saying competition could become an 'anchor event'" and make the Stampede Grandstand outdoor venue a "destination in the winter" (CALGARY HERALD, 3/14). The city of Aspen in January signed a five-year deal through '24 to continue hosting Winter X Games. Additionally, ESPN in January announced a deal to host winter events in China -- simultaneously with the Aspen games -- beginning in '19 (THE DAILY).