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Marketing and Sponsorship

Marketplace Roundup

TIAA also will have marketing opportunities at other league events as part of the agreementivy league

BLOOMBERG NEWS' Eben Novy-Williams noted the Ivy League's new deal with TIAA is the "most comprehensive sponsorship in league history." TIAA will "become the presenting sponsor" of the Ivy League's men's and women's basketball tournaments, which are March 16-17 in New Haven, Conn. The company also will have "marketing opportunities at other league events, taking the pact beyond any the conference has signed before." Ivy League Exec Dir Robin Harris declined to comment on the financial details of the deal. Though the deal currently covers just one year, Harris said that she "expects it to expand" beyond '19 (BLOOMBERG NEWS, 3/7).

IT TAKES A NATION: McLaren has landed secured several sponsors for Fernando Alonso's second run at the Indianapolis 500, including a renewal from AutoNation and new deals from tech company MindMaze and tech product supplier ScanSource. AutoNation was with Alonso and McLaren during their initial entry in the race in ’17. The team started rolling out its Indy 500 merchandise line on Indianapolis Motor Speedway’s online store with an initial batch of 11 items from koozies to shirts and stickers (Adam Stern, THE DAILY).

RAISING AWARENESS: Adidas on Thursday released a one-minute video as part of its "She Breaks Barriers" campaign that "calls for equal media attention for women's sports." The promo features USWNT D Becky Sauerbrunn, hurdler Keni Harrison, runner Rahaf Khatib and ESPN's Maria Taylor. Adidas cited research showing that only 4% of media coverage is "given to women's sports" (BIZJOURNALS.com, 3/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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