Buccaneers Hire Fanatics To Run Retail In Stadium, Online

In addition to Raymond James Stadium, Fanatics will handle merchandise sales at Shop.Buccaneers.comBUCCANEERS

The Buccaneers are bringing in Fanatics to run retail stores at Raymond James Stadium, replacing Aramark. Fanatics also will handle the online merchandise sales at Shop.Buccaneers.com. Terms of the deal were not disclosed. Fanatics already operates team shops and e-commerce for the Cardinals, Chargers, Falcons, Jaguars, Saints and 49ers. The Bucs also replaced Aramark as concessionaire by signing a new deal with Legends that begins on Friday and runs through March '25. “There’s a short-term plan and a long-term plan,” said Bucs COO Brian Ford of planned fan experience enhancements around the new deals. "We’re going to be look at a new POS system. We are going to look at the ability to take advantage of analytic information and tie it into offerings,” he said. Raymond James Stadium has gone through a $160M set of renovations.