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Volume 26 No. 134
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Audience Analysis: Alliance Gets Off To Decent Start; NASCAR Clash Up

CBS finished with 3.3 million viewers for the first telecast of the Alliance of American Football on Saturday night, which featured two games as part of a regionalized window. That figure topped Thunder-Rockets on ABC in the same window, which drew 2.7 million viewers. On Sunday night, NFL Network drew 640,000 viewers for its first AAF game (Salt Lake Stallions-Arizona Hotshots). ESPN in the similar window drew 655,000 viewers for a Top Rank Boxing telecast, while NBA TV drew 540,000 for a non-exclusive Heat-Warriors game and NBCSN drew 304,000 viewers for Maple Leafs-Rangers.

NOTES: FS1 saw a gain for the Advance Auto Parts Clash on Sunday afternoon. The non-points race as part of the Monster Energy NASCAR Cup Series drew 2.294 million viewers, up from 2.255 million viewers last year, when the race had competition from the first Sunday of the Pyeongchang Games....The first televised NBA All-Star Draft drew 912,00 viewers on Thursday night on TNT. The 45-minute telecast led into an NBA doubleheader window.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA: Lakers-76ers
2/10
ABC
3:31-6:00pm
2.4
3,855
PGA Tour: AT&T Pebble Beach
Pro-Am: Final Round**
2/10
CBS
3:09-6:59pm
2.4
3,731
College basketball: Duke-Virginia
2/9
ESPN
6:01-8:02pm
2.0
3,318
Alliance of American Football: (regional)*
2/9
CBS
8:30-11:14pm
1.9
3,250
PGA Tour: AT&T Pebble Beach
Pro-Am: Third Round
2/9
CBS
3:14-6:30pm
1.9
2,928
"Alliance of American Football Pregame"
2/9
CBS
8:00-8:30pm
1.7
2,751
NBA: Thunder-Rockets
2/9
ABC
8:30-11:10pm
1.7
2,667
NBA: Lakers-Celtics
2/7
TNT
8:13-10:39pm
1.7
2,637
Monster Energy NASCAR Cup Series:
Advance Auto Parts Clash (Daytona)
2/10
FS1
3:00-5:14pm
1.4
2,294
College basketball: Ohio State-Indiana
2/10
CBS
1:00-3:09pm
1.3
1,906
"NBA Countdown"
2/9
ABC
8:00-8:30pm
1.2
1,871
PGA Tour: AT&T Pebble Beach
Pro-Am: Final Round**
2/10
Golf
Channel
6:59-9:09pm
1.2
1,864
Monster Energy NASCAR Cup Series:
Daytona 500 pole qualifying
2/10
Fox
12:00-2:00pm
1.1
1,702
"Westminster Dog Show"
2/10
Fox
2:00-4:30pm
1.0
1,622
NBA: Spurs-Warriors
2/6
ESPN
10:38pm-12:53am
1.1
1,577
College basketball:
Kentucky-Mississippi State
2/9
CBS
1:00-3:15pm
1.0
1,560
NBA: Spurs-Trail Blazers
2/7
TNT
10:39pm-12:58am
0.9
1,381
College basketball: Florida-Tennessee
2/9
ESPN
4:00-6:01pm
0.8
1,379
Track & field: Millrose Games
2/9
NBC
4:30-6:00pm
0.9
1,376
UFC PPV prelims
2/9
ESPN
8:02-10:00pm
0.8
1,339
NBA: Nuggets-76ers
2/8
ESPN
7:14-9:38pm
0.9
1,330
NBA: T'Wolves-Pelicans
2/8
ESPN
9:38pm-12:08am
0.9
1,307
College basketball: Wisconsin-Michigan
2/9
Fox
12:03-2:15pm
0.8
1,229
FIS World Cup: Freestyle
2/10
NBC
4:30-6:00pm
0.8
1,198
Liga MX: Chivas-Necaxa
2/9
Univision
9:59pm-12:02am
0.6
1,164
Liga MX: Leon-Club America
2/9
Univision
7:55-9:59pm
0.6
1,156
PBA: Tournament of Champions
2/10
Fox
4:30-6:30pm
0.7
1,131
NHL: Blues-Predators
2/10
NBC
12:45-3:15pm
0.6
898
FIS World Cup: Freestyle
2/9
NBC
1:00-3:30pm
0.6
873
College basketball: Villanova-Marquette
2/9
Fox
2:33-4:45pm
0.6
872
College basketball: Utah-UCLA
2/9
Fox
5:03-7:15pm
0.4
623

NOTES: * = San Diego Fleet-San Antonio Commanders and Atlanta Legends-Orlando Apollos. ** = Event moved from CBS to Golf Channel at 7:00pm, then finished on a Monday due to inclement weather.

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Audience Analysis