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Marketing and Sponsorship

Pistons Launch New B2B Program For Team's Corporate Advertisers

The Pistons are "rolling out new B2B programs for the team's corporate advertisers," introducing a "formally structured speed-dating networking event that pairs Pistons advertisers together to talk about possible business relationships," according to Bill Shea of CRAIN'S DETROIT BUSINESS. The newest program is being called "Pistons Partners Connect," and the conceit is that each participating company has to "bring both sales and procurement executives." A Pistons staffer "sits in on the meetings to ensure there's not only productive dialogue but also follow-up on potential deals." The idea is to "forgo the traditional networking concept centered on an event or game." The first Pistons Partner Connect was Jan. 22 at the Detroit Foundation Hotel. Pistons Senior VP/Corporate Partnerships Ted Van Zelst said that about a dozen companies participated, and the "goal is to double that this year." Among the notable participating companies were Henry Ford Health System, Blue Cross Blue Shield, Flagstar Bank and Rocket Fiber. Van Zelst "created Pistons Partner Connect based on a national-scale B2B program he launched while working as a NASCAR senior executive before joining the Pistons" in '15 (CRAINSDETROIT.com, 2/10).

SBJ Morning Buzzcast: March 25, 2024

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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