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Volume 25 No. 239
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Lions Keep Most Season-Ticket Prices Flat; Broncos Raising Costs

Last year, the Lions ranked in the bottom quarter of the NFL in average season-ticket price

The Lions on Friday said that 92% of all season-ticket prices "will remain the same or see a slight decrease in price while 'highly in-demand seat locations will increase,'” according to Dave Birkett of the DETROIT FREE PRESS. Overall, the average price of a season ticket "will see a slight decrease." Last year, the Lions "ranked in the bottom quarter of the NFL in average season-ticket price." The Lions said that more than 57,000 seats in Ford Field "will cost the same price" in '19 as they did this season or "see a slight discount." Just 5,099 seats in Ford Field "will increase for 2019, and only 1,579 of those will go up by more than $5 per game." Sections seeing an increase in price are "confined to lower-level sideline areas in two price tiers that average $151 and $129 per game." The Lions also "unveiled a new program to entice season-ticket holders to retain their seats called 'Lionsurance.'" Starting in '19, season-ticket holders who attend at least eight games "will be able to apply 50 percent 'of the price for unscanned tickets for up to two games towards' 2020 season-ticket renewal" (DETROIT FREE PRESS, 2/9).

ROCKY MOUNTAIN HIGH: In Denver, Ryan O'Halloran noted the Broncos are "increasing general season ticket prices" for the first time in three years. Ninety-five percent of the general seats "will have an increase" of only 1% and the remaining 5% of seats will have an increase of less than 10%. This does "not include club and suite ticket packages, which are separate multi-year contracts." Last year, the renewal rate for the Broncos was 98%. The team said it has “close to” 80,000 names on its waiting list for season tickets and expects a 50th consecutive year of sellouts. The Broncos’ general seating average price "will increase from $101.30 to $103.06." Last year’s average ticket price was 15th in the NFL (DENVER POST, 2/8).