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Marketing and Sponsorship

Marketplace Roundup

ADWEEK's Patrick Coffee noted Deutsch, N.Y., has "emerged as the winner of a global creative review" by Reebok. The apparel company began the search for a new agency of record several months after hiring VP/Global Marketing Melanie Boulden in '18. Venables Bell & Partners, S.F., "declined to participate in the pitch" after having led the Reebok account for four years. Reebok has "long been a challenger brand to larger companies" like Nike (ADWEEK.com, 2/7).

BE THE CHANGE: AD AGE's Ann-Christine Diaz noted Ayesha Curry, the wife of Stephen Curry, is one of the "faces of GoDaddy's new campaign, 'Make the World You Want,'" which is a "far cry from the scantily-clad Super Bowl caricatures that helped to put the brand on the map more than a decade ago." The new campaign continues GoDaddy's "steady push over the last few years to target its marketing more tactically to a diverse base of consumers with different needs, highlighting the various tools" the company offers while "promoting a message of empowerment" (ADAGE.com, 2/7).

NOW CHECKING IN: Travelers at Phoenix Sky Harbor Int'l Airport on Thursday "got a surprise" when five current and two former Suns players "traded places with Southwest Airlines employees." The players "made boarding announcements, checked in travelers for flights and even learned to marshal an airplane to its gate." The promotion was part of the team's annual event in partnership with the Dallas-based airline (ARIZONA REPUBLIC, 2/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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