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Marketing and Sponsorship

Exclusive Baker Mayfield Clothing Line Helping Cleveland Retailer

The quote on the shirt is from Mayfield’s appearance on FS1′s “Undisputed” last weekWHERE I'M FROM

Cleveland-based clothing store Where I’m From is the only local retailer selling apparel officially licensed by Browns QB Baker Mayfield, and it had an "entire rookie of the year collection ready to go in case" Mayfield won the award that ended up going to Giants RB Saquon Barkley, according to Joey Morona of the Cleveland PLAIN DEALER. The shop was still able to roll out "two new designs among the Baker Mayfield shirts already on the shelves." Where I’m From co-Founder Ryan Napier said the new "If you're not with us in Cleveland, you’re against us" quote shirt "seems to be fitting when a guy from New York won the award when many thought Baker was more deserving." The quote on the shirt is from Mayfield’s appearance on FS1′s “Undisputed” last week. Another new design "shows Mayfield pointing to the sky and wearing the color rush uniform from his first NFL game." The rest of Where I’m From’s Baker Mayfield collection has been "available online" and in its stores since "shortly after the rookie sensation made his regular season debut back in September." The line "includes tees emblazoned with Mayfield’s favorite catch phrase 'Feeling Dangerous,' hoodies featuring his 'BM' bandana logo, and shirts that refer to him as 'Undraftable Baker Mayfield.'" Since the exclusive collection launched last fall, Mayfield-related merchandise has "consistently been among the retailer’s top sellers and keeping it in stock has been a challenge" (Cleveland PLAIN DEALER, 2/5).

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