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Marketing and Sponsorship

Marketplace Roundup

In Providence, Jack Perry notes Samuel Adams has "brewed a special beer -- Too Old, Too Slow, Still Here" in honor of Patriots QB Tom Brady's ninth Super Bowl appearance. The beer’s label "shows a goat wearing shoulder pads and a jersey, and holding a football." Fans today will "have to go to the Boston Brewery & Tap Room," where the beer "will be available on tap and the brewer will fill 199 commemorative crowlers for the first 199 fans" at the unveiling party. Brady was drafted 199th overall in '00. The crowlers cost $19.99 (PROVIDENCE JOURNAL, 1/31).

PURPLE REIGN: TCU football yesterday unveiled its new Nike uniforms on social media, and in Ft. Worth, Drew Davison notes they include a "black jersey, purple pants and purple helmet with black stripe; white jersey, white pants and white helmet with purple stripe; and purple jersey, black pants and black helmet with purple stripe." Each jersey also "has 'frog skin' around the collar," a "throwback of sorts to the jerseys once worn by TCU great LaDainian Tomlinson" (Ft. Worth STAR-TELEGRAM, 1/31).

THE WATCHER: Fanatics launched its first esports ecommerce site today, opening the Overwatch League store at shop.overwatchleague.com. Standard jerseys and hats are available for all 20 teams, including the eight expansion franchise, and Fanatics is also selling for the first time a new “Profile Collection” for the league, which starts its '19 season on Feb. 14 (Ben Fischer, THE DAILY).

UNDER PRESSURE: In Australia, Thomas Abraham reports Nike is "facing pressure to recall one of its leading brands of sneakers after a customer launched an online petition alleging the design on its sole resembles the Arabic word for 'Allah.'" Nike in a statement said the logo for the Air Max 270 was a "stylised representation of the Air Max trademark" (SYDNEY MORNING HERALD, 1/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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