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Volume 26 No. 27
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Sportradar, Esports Group Dojo Madness Form Marketing Venture

Esports big data outfit Dojo Madness has partnered with Sportradar to create Bayes Esports Solutions, a joint venture that will market esports data products to various customer groups including betting companies, broadcasters and other media. Dojo Madness and Sportradar previously struck an exclusive deal to market live odds to various esports competitions. The creation of Bayes Esports Solutions, which will be led by Managing Dir Martin Dachselt, is a spinoff of that prior effort. Dachselt serves as Dojo Madness CTO. “Bayes Esports Solutions will give us equity in a rapidly growing market and the dedicated resource and expertise to design and develop market-leading products and services,” said Sportradar Managing Dir of Betting & Gaming Warren Murphy.

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