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Media Notes

In Houston, David Barron notes the Texans are "justifiably pleased" that their regular-season ratings this year were up 23% from '17. The Texans averaged a 22.3 Nielsen rating and 804,000 viewers during the '18 campaign, which improved upon an 18.1 rating and 663,000 viewers in 17. However, this year's numbers still "lag behind" '16, when local games "averaged 22.9 and 892,000 viewers." Four noon starts this year "failed to top a 20.0 rating, which is a pretty anemic performance for an NFL home market, and only the two prime-time games topped a 25 rating, which should be the standard for a local telecast" (HOUSTON CHRONICLE, 1/11).

STOOLIES REJOICE: Barstool Sports claims to already have "more than 10,000 paid subscribers to its new membership service, Barstool Gold," with 81% "signing up for the $100 annual subscription." Barstool Gold is a "tiered membership product from the digital publisher that offers everything from exclusive content and merchandise, to early access to events and office tours and meet-ups with Barstool personalities." The lower tier "costs roughly $1 per week," while the higher membership tier "costs roughly $2 per week" (DIGIDAY.com, 1/11).

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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