In Houston, David Barron notes the Texans are "justifiably pleased" that their regular-season ratings this year were up 23% from '17. The Texans averaged a 22.3 Nielsen rating and 804,000 viewers during the '18 campaign, which improved upon an 18.1 rating and 663,000 viewers in 17. However, this year's numbers still "lag behind" '16, when local games "averaged 22.9 and 892,000 viewers." Four noon starts this year "failed to top a 20.0 rating, which is a pretty anemic performance for an NFL home market, and only the two prime-time games topped a 25 rating, which should be the standard for a local telecast" (HOUSTON CHRONICLE, 1/11).
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