Menu
Franchises

Bruins Become Latest NHL Team To Partner With NWHL Club

The Bruins academy will feature Pride players helping tutor female first-timers ages 4-10BRUINS

The Bruins have partnered with the NWHL Boston Pride to "help grow the women’s game in Massachusetts and New England," becoming the "fourth NHL team to partner with an NWHL club," according to Matt Porter of the BOSTON GLOBE. The Bruins will “assist the Pride financially" and support the team's "marketing and player development efforts." The organizations will launch a "girls’ learn-to-play academy, in which Pride players will help tutor female first-timers ages 4 through 10." Similar to a Bruins’ program launched in '14, attendees "will get equipment, fitting, and four weeks of instruction for a $100 fee." The Bruins will also "host their third annual Girls Hockey Day on Feb. 8 at TD Garden, with clinics and scrimmages for girls and women of all ages." Pride players were at TD Garden for Thursday’s Capitals-Bruins game to "promote the partnership." Women’s hockey "represents a small but growing portion of USA Hockey’s membership." Of the 562,145 players the organization registered in '17-18, about 14% (79,355) "were women and girls." The organization reported a 4.65% "uptick in women’s registration from the previous year" (BOSTON GLOBE, 1/11). In Boston, Marisa Ingemi notes there has "been an expressed hesitance for the Bruins to 'take sides'" by partnering with either the Pride or the CWHL Worcester Blades, who were "formerly in Boston." Given it is the Blades’ "first season out of Boston, it likely made the decision to pair up with a pro women’s hockey team in town a bit easier." Bruins President Cam Neely: "We certainly didn’t want to have to pick one over the other. It’s tough to work with both. ... It made it a little bit easier just to focus on the Pride right now" (BOSTON HERALD, 1/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/01/11/Franchises/Bruins.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/01/11/Franchises/Bruins.aspx

CLOSE