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Marketing and Sponsorship

Marketplace Roundup

In Cleveland, Joey Morona notes Cavaliers Fs Kevin Love and Channing Frye are teaming up to promote Nike's "new yoga collection." They are joined by athletes including Bears LB Khalil Mack, Cardinals WR Larry Fitzgerald, U.S. Olympic sprinter Christian Coleman, USWNT F Christen Press, U.S. Paralympic athlete Scout Bassett and WNBA L.A. Sparks G Alana Beard in a "national campaign designed to position Nike in the growing yoga apparel space" (Cleveland PLAIN DEALER, 1/10).

CREATING FANDOM: The Raiders said that their Nevada specialty license plate is "slated to go on sale Monday." In Las Vegas, Mick Akers notes this marks the team's "first official product tied to the Raiders relocation to southern Nevada." The plate is "predominantly black, with the Raiders’ infamous pirate logo on the left and the famous phrase of late owner Al Davis, 'Commitment to Excellence,' at the bottom." Fans can "get their own plate starting Monday for $62 for a standard plate." The Raiders Foundation will "benefit from the plate sales, as $30 from each purchase will go toward the team’s charitable arm" (LAS VEGAS REVIEW-JOURNAL, 1/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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