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Volume 27 No. 30
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Penn State Applies To Trademark "Happy Valley" For Licensed Apparel

Apparel sporting "Happy Valley" is sold at various locations in downtown State College

Penn State "wants to trademark 'Happy Valley'" after the entity to which the term was previously registered "chose not to renew the registration," according to Bret Pallotto of the CENTRE DAILY TIMES. The trademark application, submitted Dec. 4, notes the intent is to "use the moniker on officially licensed head wear, shirts and sweatshirts." Penn State Associate VP/News & Media Relations Rachel Pell in an email wrote, "Penn State recognizes the importance of this term to the community and is committed to working with local government and business leaders." Pallotto notes apparel "sporting 'Happy Valley' is sold at various locations in downtown State College" (CENTRE DAILY TIMES, 1/3).

THERE CAN ONLY BE ONE: In Birmingham, Mark Inabinett reports the U.S. Patent & Trademark Office has "turned down an application" from Dolphins S Minkah Fitzpatrick to register "Fitzmagic." The USPTO wrote the registration is "refused because the applied-for mark consists of or includes matter which may falsely suggest a connection" with Buccaneers QB Ryan Fitzpatrick. When Minkah Fitzpatrick applied for the trademark in September, he said that he "wasn't trying to usurp" Ryan Fitzpatrick's nickname. He "sought the trademark to use with a line of apparel that he planned" (, 1/3).

FALLING FLAT: In Minneapolis, Michael Rand reports the Vikings "filed an application for the phrase 'Bring It All' just two days before their crushing 24-10 loss to the Bears" at home in Week 17, which eliminated them from the playoffs. This comes after the Vikings "tried a 'Bring It Home' campaign last year, in hopes of playing the Super Bowl in their home stadium" (Minneapolis STAR TRIBUNE, 1/3).